Our creations need to be more human, says Aarron Walter, lead user experience designer at MailChimp. He argues that the task of designing a pleasurable experience is made easier when we create a distinct personality for our interface
Simon Duke, senior UX consultant, and Mark Westwater, senior usability consultant of User Vision, explain some of the key constraints to gaming on a smartphone and highlight the key attributes of a successful game
Stu Collett of Super User Studio says building a detailed persona of your target user is an essential part of creating a truly successful interactive website and explains how to go about it
Craig McCulloch, head of web strategy at WebNarrative, explains why customer experience is so important and how to create the optimal customer website experience
What’s the best way to present content: a grid or list view? Alastair Campbell explains how Nomensa used A/B testing, eye tracking, Google Analytics and Website Optimizer to help the .net team decide for the launch of www.netmagazine.com
