Zack King, community manager at independent marketing agency RPM, argues that negative reviews are an opportunity that businesses must embrace, for if they don’t, they may lose control completely
We sent PR consultant Katie Moffat to the biggest geek festival on the planet, SXSW Interactive, to find out all about the latest trends in social media. This is her report
There's a lot of buzz around Twitter's latest facelift but marketing specialist David Lavenda questions that it really is the ticket to reach the masses of social networkers
Matt Smith, co-founder and director of strategy at The Viral Factory, rounds up 10 of the best social marketing videos of the year. Sit back and enjoy!