Fredrik Holmén, MD of Keybroker UK, looks at the increasing importance of platforms offering measurable ROI and explains how the true value may lie in understanding the key online synergies that a mix of channel activity can provide
Search marketing consultant Mark Buckingham destroys his 10 favourite search engine optimisation myths and asks leading experts such as Google's Matt Cutts and Search Engine Land's Matt McGee for their opinion
DuckDuckGo is attracting attention, especially among tech folk, for its different approach to search. Gabriel Weinberg tells us how the site offers a real alternative to Google
WordPress has a search function which has developers opinions split. Freelancer Paul Maloney shows us how to replace the search function with a super powered Google Custom Search engine
There’s a lot more to search today than knowing how to rank highly in Google. The rising prominence of localised and social results presents landmark opportunities for online businesses jostling for visibility, says Mark Buckingham