Maggie Lonergan, managing director of marketing services at Fortune Cookie, explains the latest buzzword, phygital, and why it's the future of digital marketing

Fredrik Holmén, MD of Keybroker UK, looks at the increasing importance of platforms offering measurable ROI and explains how the true value may lie in understanding the key online synergies that a mix of channel activity can provide

Keith Butters, chief experience officer of The Barbarian Group, argues that the benefits of working in the digital marketing field, such as learning from success and failures as well as mentoring, can make you a better prepared designer or developer in the startup world

Heather Pettitt, marketing manager at consultancy Verridian, discusses the importance of responsible marketing when brands are targeting children

Search marketing can be a great tool for boosting sales – as long as you follow the right path, says Fredrik Holmén of Keybroker UK