Des Traynor, COO of Intercom, stresses the importance of good customer communication and explains how to connect to your customers to turn them from idle browsers into active, loyal and passionate visitors
Jim Wehmann of ecommerce solutions company Digital River provides five top tips to ensure social commerce campaigns deliver ROI. They will help you optimise your social media activities by tracking sales and order performance
Actinic Software's CEO Ben Dyer looks at a number of best practice tips and advice for ecommerce merchants, designers and implementers in the areas of the checkout, product pages and customer relations
