Get to grips with Google shopping
What does Google’s new paid product search model mean for online retailers? Seamus Whittingham offers some pointers
eCommerce Opinions
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The changing image of online shopping
Online shopping isn’t just about looking for the best deals, says Fadi Shuman, there’s a growing space for luxury goods -
The death and rebirth of customer experience
Des Traynor, COO of Intercom, stresses the importance of good customer communication and explains how to connect to your customers to turn them from idle browsers into active, loyal and passionate visitors -
Five ways to maximise your social commerce ROI
Jim Wehmann of ecommerce solutions company Digital River provides five top tips to ensure social commerce campaigns deliver ROI. They will help you optimise your social media activities by tracking sales and order performance -
Get search marketing right
Search marketing can be a great tool for boosting sales – as long as you follow the right path, says Fredrik Holmén of Keybroker UK -
Make the most from your ecommerce website
James Holmes, director of SEO and ecommerce agency Blueclaw, explains how you can maximise your sites for SEO and conversions
