A client's story is way more impactful than lame marketing copy. Jonathan Longnecker, co-founder of FortySeven Media, stresses the importance of telling your client's story and explains how to do it
Email newsletters are often the neglected child in the world of digital design but a cleverly crafted campaign can reap huge rewards. Digital creative agency We Love explains the secrets to newsletter success, with reference to its recent third birthday campaign
Many today make the mistake of writing for SEO, key-wording the content for Google. Don't, says John Loudon who makes the case for well-written content
As more and more content is unleashed onto the web, organisations are crying out for a way to manage it all. Tom May chats to Kristina Halvorson about the emerging discipline of content strategy and how to make it work for you