As more and more content is unleashed onto the web, organisations are crying out for a way to manage it all. Tom May chats to Kristina Halvorson about the emerging discipline of content strategy and how to make it work for you
In this excerpt from A Practical Guide to Designing the Invisible, which goes on sale today, Robert Mills looks at storytelling conventions that help us design stories relevant to our target audience and explains how we can learn from other media to improve our online stories
Latin placeholder text aka Lorem Ipsum isn't just a nuisance. Web copywriter John McGarvey argues that it's a massive obstacle to building truly great online experiences, explains what kind of problems it causes and how you, too, can stop using it
Colette Wade, marketing director for EMEA and Australasia at Webtrends, explains why you should always let the data decide when it comes to site development
When ‘the nation’s favourite cheese’ wanted to refresh its online presence, they turned to Iris Digital. James Griffiths, Chris Thompson and Claire Wheeldon talk us through the challenge
Twitter offers a cheap, quick way of spreading your message. But Twitter marketing can just as easily cause your brand some major damage, reveals Paul Douglas
