Don't neglect your site's content
Many today make the mistake of writing for SEO, key-wording the content for Google. Don't, says John Loudon who makes the case for well-written content
All Content strategy articles
There are 31 articles tagged with Content strategy
Browse by tag
- .net awards (11)
- 2011 in review (10)
- 2012 in review (7)
- 3D (9)
- API (34)
- Accessibility (35)
- Advertorial (2)
- Agencies (27)
- Ajax (5)
- Android (18)
- Art direction (4)
- Books (1)
- Browsers (96)
- Business (123)
- CMS (13)
- CSS (184)
- CSS3 (77)
- CSS4 (1)
- Clients (3)
- Cloud (10)
- Coders (14)
- Coding (50)
- Comic (27)
- Conferences (20)
- Content producers (24)
- Content strategy (31)
- Creativity (20)
- Culture (19)
- Design (334)
- Designers (74)
- Development (167)
- Drupal (7)
- Education (30)
- Experts & evangelists (29)
- Expression Engine (7)
- Facebook (22)
- Flash (36)
- Freebies (2)
- HTML (80)
- HTML5 (165)
- Hosting (11)
- ISPs (1)
- Illustrator (5)
- Industry trends (265)
- Inspiration (161)
- JavaScript (111)
- Magazine (11)
- Major players (58)
- Marketing (21)
- Mobile (146)
- MySQL (2)
- Navigation (14)
- PHP (35)
- Photoshop (31)
- Progressive Enhancement (9)
- Responsive web design (113)
- Ruby on Rails (4)
- SEO (24)
- SVG (15)
- Search (26)
- Security (13)
- Silverlight (4)
- Social media (123)
- Software (7)
- Technology (6)
- Tools (24)
- Trends (2)
- Twitter (17)
- Typography (39)
- UX (69)
- Usability (27)
- Video (21)
- Web Standards (52)
- WebGL (16)
- Windows Phone (2)
- Wireframes (10)
- Wood (1)
- WordPress (28)
- XML (4)
- awards (5)
- eCommerce (25)
- iPad (24)
- iPhone (29)
- jQuery (51)
- test (1)
- tumblr (2)
- webpro (5)
-
-
Create amazing newsletters
Email newsletters are often the neglected child in the world of digital design but a cleverly crafted campaign can reap huge rewards. Digital creative agency We Love explains the secrets to newsletter success, with reference to its recent third birthday campaign -
Kristina Halvorson on content strategy
As more and more content is unleashed onto the web, organisations are crying out for a way to manage it all. Tom May chats to Kristina Halvorson about the emerging discipline of content strategy and how to make it work for you -
Storytelling conventions on the web
In this excerpt from A Practical Guide to Designing the Invisible, which goes on sale today, Robert Mills looks at storytelling conventions that help us design stories relevant to our target audience and explains how we can learn from other media to improve our online stories -
Stop using Lorem Ipsum!
Latin placeholder text aka Lorem Ipsum isn't just a nuisance. Web copywriter John McGarvey argues that it's a massive obstacle to building truly great online experiences, explains what kind of problems it causes and how you, too, can stop using it -
Spelling mistakes online 'cost millions'
Copywriting experts warn that sloppy copy can impact on your websites -
UK government commits to open data
Chancellor of the Exchequer George Osborne says datasets to be open to UK public -
Optimising your website
Colette Wade, marketing director for EMEA and Australasia at Webtrends, explains why you should always let the data decide when it comes to site development -
How we built: Cathedral City
When ‘the nation’s favourite cheese’ wanted to refresh its online presence, they turned to Iris Digital. James Griffiths, Chris Thompson and Claire Wheeldon talk us through the challenge -
Big Mouth – What are words worth?
If you can’t afford content, maybe the content business isn’t for you -
Twitter marketing: the pros and cons
Twitter offers a cheap, quick way of spreading your message. But Twitter marketing can just as easily cause your brand some major damage, reveals Paul Douglas
