Six ways to get people to pay for your content
People are willing to pay for content, says Henry Rimmer, you just have to encourage them to reach for their wallets
Content strategy Blog
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Universities are not ecommerce businesses
Public sector organisations face unique content strategy challenges -
Make it personal
Write your copy with the type of person you want to attract to your business in mind, says Ben Howdle -
How to understand your audience
Rob Mills reckons that gaining knowledge by research is only the half of it, and that the most important part is understanding what the results mean -
Stop using Lorem Ipsum!
Latin placeholder text aka Lorem Ipsum isn't just a nuisance. Web copywriter John McGarvey argues that it's a massive obstacle to building truly great online experiences, explains what kind of problems it causes and how you, too, can stop using it -
Optimising your website
Colette Wade, marketing director for EMEA and Australasia at Webtrends, explains why you should always let the data decide when it comes to site development -
Big Mouth – What are words worth?
If you can’t afford content, maybe the content business isn’t for you -
A separate mobile website: no forking way
Karen McGrane warns about the dangers of content forking and tells us that the problem responsive design is trying to solve is really a problem with the CMS -
Telling your client's story
A client's story is way more impactful than lame marketing copy. Jonathan Longnecker, co-founder of FortySeven Media, stresses the importance of telling your client's story and explains how to do it -
Don't neglect your site's content
Many today make the mistake of writing for SEO, key-wording the content for Google. Don't, says John Loudon who makes the case for well-written content
