All Business articles

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  • The death and rebirth of customer experience

    Des Traynor, COO of Intercom, stresses the importance of good customer communication and explains how to connect to your customers to turn them from idle browsers into active, loyal and passionate visitors
  • The birth of the HUGE UX school

    Michal Pasternak, partner (user experience) at HUGE, explains how the agency developed a training program for prospective interaction designers and how it changed the company
    By Michel Pasternak on
  • The insider’s guide to a successful website: build (part 2)

    Brighton-based agency Spook Studio has simplified the process of creating a website into three key stages. In part 2 of this series co-founder Laurence McCahill looks at the nuts and bolts of the project and comes up with 10 tips to ensure it runs smoothly
    By Laurence Mccahill on
  • The best ways to bill clients

    Jessica Richmond, director of strategic initiatives at Rock Creek Strategic Marketing, and Mike Kapetanovic, founder of Reef Light Interactive, explain how you determine which billing method is right for you
    By Jessica Richmond on | 1 comment
  • The biggest freelance mistakes... and how to avoid them!

    Surly bosses, packed mass transit, office politics — all anathema to your self-employed lifestyle. The following tips by Matt Schiffman will teach you how to stay independent and avoid some common mistakes related to freelancing
    By Matthew Darrow Schiffman on | 3 comments
  • The insider’s guide to a successful website: design (part 1)

    Laurence McCahill, co-founder of Spook Studio, explains how his team has simplified the process of creating a website into three key stages. In part one of this series he looks at design, including research, planning and testing, and breaks down the phase into 10 simple steps
    By Laurence Mccahill on | 2 comments
  • Big Mouth: You and whose army?

    Tech giants have more power than some politicians, argues Gary Marshall. You may think they’re on your side, but they deserve the same scrutiny
    By Gary Marshall on
  • Big question: how do you deal with deadline stress?

    For anyone juggling projects, and freelancers in particular, handling deadlines is an ever-present challenge. But how do you stop it becoming a nightmare? We asked our panel of experts
    By Martin Cooper on
  • Money tips for freelancers

    The downturn has caused freelancers to suffer at the hands of cash-strapped clients, argues Jon Norris. These tips should help smooth your cashflow
    By Jon Norris on
  • Adam Seligman on social business

    CRM specialist Salesforce.com has expanded into the field of social enterprise. VP Adam Seligman explains how business owners and developers can put the new idea of social business into practice
    By Martin Cooper on
  • Dana Tobak on better broadband for Britain

    The MD of fibre-based ISP Hyperoptic makes the case for universal high-speed net access and calls for more government backing for small providers
    By Martin Cooper on
  • The perils of big data

    Large data sets can tell us remarkable things. But be wary of jumping onto the bandwagon in search of mythical business value, says Julian Browne
    By Julian Browne on
  • Master class

    A young entrepreneur can’t make the sums add up, so he seeks advice from a wise guru
    By Gary Marshall on
  • How to monetise your apps

    Making money from apps is not just about which licensing model you choose. Miika Kettunen argues that being able to monitor customer behaviour is also vital
    By Miika Kettunen on
  • Big Mouth: Play your cards right

    That’s a nice internet reputation you’ve got there, observes Gary Marshall. It’d be a real shame if something happened to it…
    By Gary Marshall on
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