Businesses are falling over themselves to create Facebook pages that promote their products. James Yorke considers why some succeed while others fail

Des Traynor, COO of Intercom, stresses the importance of good customer communication and explains how to connect to your customers to turn them from idle browsers into active, loyal and passionate visitors

Fredrik Holmén, MD of Keybroker UK, looks at the increasing importance of platforms offering measurable ROI and explains how the true value may lie in understanding the key online synergies that a mix of channel activity can provide

Craig McCulloch, head of web strategy at WebNarrative, explains why customer experience is so important and how to create the optimal customer website experience

Keith Butters, chief experience officer of The Barbarian Group, argues that the benefits of working in the digital marketing field, such as learning from success and failures as well as mentoring, can make you a better prepared designer or developer in the startup world

All this talk of "winning" and "losing" inspired Carl Smith to make some big changes at his agency. Here the chief keeper upper of nGen Works tells us how Charlie Sheen led him to come up with solutions to quit managing difficult clients, stressing about cash flow and company growth

As the long awaited pre-order launch of .xxx domain names is due to take place in the UK within the next few weeks, Abby Hardoon, founder and CEO of domain name registration and hosting company daily.co.uk, looks at its potential impact

Thomas Vollrath, MD of leading domain registrar 123-reg, explores the impact international domain extensions are having on national businesses and advises on domain registration best practice

Nick Leech discusses what must be considered when developing a successful mobile website and why they are the new frontier for small businesses that serve a specific area

Reimagining Facebook or Yahoo on sharing sites like Dribbble is fun, but it's not true design, says freelance web designer